Book Marketing, to most new authors, is a nebulous concept.
There seems to be no starting or ending point. Research on the web frequently leads to more confusion than insights. If the author has a publisher, she might get some marketing guidance. If the author is self-published, she is effectively on her own.
So what’s an author to do?
One way to start on a book marketing campaign is to work on a few free marketing tactics. This will begin to spread the word about the book and give the author some confidence.
The next question, logically enough, is: Where does the author find out about these free tactics?