Review: Book Marketing Fundamentals

I just found the first Amazon review for my new book. It was the Amazon site for Germany

Pat Garcia:  5 stars

After many nights of revising your manuscript, it is now time to put it on the book market. That’s the hardest part. I know because I am going through the process at the moment. You can’t sell your book alone, and that is what this book is all about. It takes authors like you and me who are new kids on the block and teaches us step by step book marketing fundamentals that we need to help us succeed.

I like this book because the author not only writes about marketing, but he gives you the tools you need to work with—for example, the book marketing spreadsheet. You don’t have to sit before a computer program trying to figure out how to construct a chart because he offers you his at no expense. All you have to do is send an email to the address that is in the book.

Of course, he talks about your objectives and budgets in the marketing plan, but I am finding out that it forces you to get to know your book thoroughly and get to know what you’re competing against.

As a new kid on the block, getting ready to self-published my first short stories, this book is coming in handy. It has shown me things that I thought I knew but did not know, and I am glad I bought it.

The book is available in ebook and print editions.  You can get copies at:


Barnes & Noble




And other book sellers

Book Review Questionnaires

It’s my observation that many people don’t write reviews for books they enjoy because they aren’t sure how to go about writing one. 

To alleviate this problem I wrote up a series of questions to help readers compose a short, simple book review.  There are two versions of this: one for fiction and one for nonfiction.   You can copy and use them to assist your readers. 

Go here to get the questionnaires!

Book Marketing Fundamentals is now available

And it’s available in paperback and ebook editions!

Here is the blurb: No one buys a book they never heard of; you have to tell people about your book before they can buy it.
Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them. The book is written specifically for first-time authors searching for a way to market their book.

I’ve self-published and marketed over 30 books. I’ve written and marketed both fiction and non-fiction. I also lecture and hold webinars on self-publishing and on book marketing.

So, imagine developing a detailed marketing plan for your book and then implementing it.  That’s what this book offers.

In this book, you’ll learn:
– How to develop your author’s platform material
– How to write your marketing content
– How to engage in marketing activities
– How to get more book reviews
– What kind of events to hold
– How to get publicity
– How to use (or not use) advertising.
– What other authors say about book marketing

Buy this book and begin to tell the world about your book!

Available from Amazon, Barnes & Noble, iStores, Kobo and other book sellers

SWOT Chart Ebook

The Writers & Authors Resource Center contains four individual SWOT analyses.

They detail the situation facing inexperienced writers, first-time self-publishing authors, authors marketing their book and authors dealing with basic business issues.
I have grouped all four SWOT charts into a single ebook and it’s a free download.

You can get your copy here.

Writers & Authors Resource Center

The Writers and Authors Resource Center now has over 25 pages of content.

And it’s growing. To help authors and fiction writers navigate the site, I put together a free overview booklet that explains what the Writers ARC is about and what is on the site along with links to that content.

The material on the site includes articles, books, guides, SWOT analyses, lectures, workshops, Udemy classes, Youtube videos and more.

Download a copy now and check it out.

Lectures & Workshops available


A new section of material is now available on Writers & Authors Resource Center.

The main page for this content is located here

Lectures consist of all the slides used in the lecture plus the speaking notes (or script, if you like). Together, they form a valuable tool about the subject of the lecture.

Workshops consisted of a series of text lectures.  Originally, the workshop was designed to emailed out one per day for one or two weeks. Now you get them all at once, or read them one per day.  It’s your choice how you want to use them.