Book Marketing Prioritization

So you’ve done some research on marketing your new book.  What you’ve found is a bewildering array of possibilities demanding an endless supply of money.

What ones should you use?  What ones should you ignore?  Obviously, not all marketing tasks are created equal, so the question comes down to this: What marketing tasks should you concentrate on?

Here is my answer to that question.  If you have limited time or money to spend on marketing, make sure you do the following:

  • Identify the customers for the book
  • Get a webpage
  • Develop a set of keywords
  • Write a book blurb 
  • Join Goodreads and request book reviews in the Goodreads group
  • Join LinkedIn and request book reviews in the LinkedIn groups
  • Write a short synopsis: 

A neat thing about this list is that, with the exception of the webpage, all these tasks are free.  All they require is the investment of your time.

Let’s talk briefly about each item. 

Identify the customers:  This isn’t as simple as it may initially appear.  For instance. if you wrote children’s book, you may assume the children will be your customers.  Well, you’re wrong.  Kids don’t have money of credit cards.  The customers for your book will be the parents, grandparents and family friends.  If your book is a romance, don’t try  to sell it to readers who like adventure stories.

Get a webpage: In the 21st century, people shop on line.  You need a webpage to showcase your books.  There are a number of choices and you’ll need to do some research on this issue.

Develop a set of keywords: When people shop on line they won’t use your name or book title in search boxes because your unknown (so far!).  The shoppers will use keywords like fantasy or adventure.  They will also use keyword strings like fantasy adventure or colonial romance. 

Write a book blurb: a book blurb and a short synopsis are not the same thing: they are two very different animals.  A book blurb is a marketing tool that will try to interest readers in the book, rather than retelling the story in a short synopsis.

Join Goodreads:  Once you sign up find the groups who specialize in reviews and post a request for your book

Join LinkedIn:  Same with LinkedIn.  Start an account and join a few groups.  Post a notice asking for reviews.

Write a short synopsis: Keep it to a single page.  Use it for blog posts.


 This material is extracted from my book How to Self-publish and Market a Book which has much more material on this issue. Here is the book blurb: 

Are you considering self-publishing your first book?  Naturally, you have questions and concerns.  This book has your answers.  It integrates both the publishing and the marketing to provide you with a complete project plan to market your book while you publish it.

The book is available at:

Amazon:  https://amzn.to/2Zbrx54

Barnes & Noble: https://bit.ly/2Y2rewE

Smashwords: https://www.smashwords.com/books/view/949789

Kobo: https://bit.ly/2ltLzbU

And other online book sellers

Please follow and like us:

Leave a Reply

Your email address will not be published. Required fields are marked *