Book Marketing Fundamentals

My latest book is on track to become available on October 1, 2020

Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them.  The book is written specifically for first-time authors searching for a way to market their book.

It will be available in ebook and paperback editions.

Here is the Table of Contents:

Foreword

Chapter 1:  Getting Started

Chapter 2: Platform

Chapter 3: Marketing Content

Chapter 4: Marketing Activities

Chapter 5: Book Reviews

Chapter 6: Events

Chapter 7: Publicity

Chapter 8: Advertising

Chapter 9: What Other Authors Say

Chapter 10: More Stuff

Chapter 11: About the Author

Chapter 12: Index:

 

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Five Star Review For My Latest Book

This review just showed up on Amazon.uk

Available in print and ebook editions

Amazon

Barnes & Noble

and many other book sellers

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Self-publishing and marketing tools

Here are a few tools to simplify your life.

Marketing a book while the book is still getting self-published makes for a complicated project. This is especially true if the author is self-publishing for the first time. My book How to Self-publish and Market a Book address this situation by integrating the publishing and marketing tasks into a single unified project. Despite all the directions in the book, I felt the project need additional ways to control and manage it. For this purpose I constructed a spreadsheet that offers a way to just that. You can find more information about this tool at http://hankquense.org/wp/writers-and-authors-resource-center/guides-and-checklists/

 

 

But spreadsheets aren’t for everyone. That fact led me to develop another tool that will appeal to some. It’s a Kanban style project board template. It has every publishing and marketing task stacked into two separate columns. When you start a task, you can drag it into a “In progress” column and then into a “Completed: column when the task is finished. Thus you have a visual indication of the project’s progress. Kanban boards such as this can’t be inserted into a WordPress website. Consequently. I had to develop the tool on the Notion.so website. To use the board, you’ll have to get a Notion account, but that is free. Once you have the account, you can duplicate my template and paste it into your own Notion workspace.  Here is a screen shot of the template:

 

You can view the template by following this link. https://www.notion.so/cdc1bdaf557744dca4efe951002bb9f8?v=09e5ff9ad3bc45e5a6ec91521fa3403b

 

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WritersARC Organization Chart

In the graphic, you can see how the Writers and Authors Resource Center is organized.

The content is aimed at specific groups:

  • Fiction writers looking for help.
  • Authors struggling to get an understanding of self-publishing.
  • Authors trying to market their book, whether self-published or traditional published.

Not all the content in the graphic is yet available.  Additional material will be constantly added.  Visit the home page for more details and content links.

The Notion Website is an auxiliary website for the types of material not suitable for a WordPress site. Kanban style boards and databases are examples

 

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Writers and Authors Resource Center

I’ve been writing fiction for over twenty years, I’ve been self-publishing for more than ten and I’ve been lecturing for at least ten years.

During that time, I have gathered a lot of experience, and gained some expertise in fiction writing and publishing. I’ve also accumulated a lot of material relevant to fiction writing, self-publishing and book marketing.

I have often thought about creating a library of some sort and collect all his articles, lectures, books, videos and other material under on a website where writers and authors looking for help could find.
I’ve finally done it!

I created a separate section on his website for all this material. It’s called Writers & Authors Resource Center. The main page is at http://hankquense.org/wp/writers-and-authors-resource-center/. It has links to all the other pages.

Check it out and see if there is something you need.  You may want to bookmark this page because more content will soon be added.

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Webinars

I’ve started a new project: webinars.

 

Using the EZTalk website and software, I’ll be presenting live webinars about once a month.  The first topic is How to Self-publish and Market a Book.  It will be a free 2-part lecture.  The details are:

Part 1: June 23: 1:00PM  Click here to register

Part 2: June 25: 1:00PM Click here to register


Future webinars will cover:

Writing satire

Mind-mapping a novel

Converting a manuscript to an ebook

Book marketing fundamentals

and other topics

 

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Hoarding? Or Surviving?

I know a lot of people are upset about the empty supermarket shelves and have complained abut hoarding by a few shoppers.  I don’t see it as hoarding.

Normally, many people go shopping a few times a week to restock food and supplies.  With most, if not all of us, facing a two week quarantine, it is necessary to stockpile food and supples in order to make it through the quarantine period.  So it isn’t hoarding that is going on, it’s simply getting prepared for an extended quarantine period.  

If our incompetent government hadn’t told us “everything is fine, nothing to worry about”, suppliers would have time to ramp up production to meet the quarantine supply situation. 

In time, the supply situation will work out but not before all of us have a quarantine stockpile of food and supplies.

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Excellent Comprehensive Guide on Self-publishing and Book Marketing

My latest book How to Self-publish and Market a Book received a new five star review

How to Self-publish and Market a Book is available in both ebook and print editions.

Amazon

Barnes & Noble

Kobo

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