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Self-publishing and marketing tools

Here are a few tools to simplify your life.

Marketing a book while the book is still getting self-published makes for a complicated project. This is especially true if the author is self-publishing for the first time. My book How to Self-publish and Market a Book address this situation by integrating the publishing and marketing tasks into a single unified project. Despite all the directions in the book, I felt the project need additional ways to control and manage it. For this purpose I constructed a spreadsheet that offers a way to just that. You can find more information about this tool at http://hankquense.org/wp/writers-and-authors-resource-center/guides-and-checklists/

 

 

But spreadsheets aren’t for everyone. That fact led me to develop another tool that will appeal to some. It’s a Kanban style project board template. It has every publishing and marketing task stacked into two separate columns. When you start a task, you can drag it into a “In progress” column and then into a “Completed: column when the task is finished. Thus you have a visual indication of the project’s progress. Kanban boards such as this can’t be inserted into a WordPress website. Consequently. I had to develop the tool on the Notion.so website. To use the board, you’ll have to get a Notion account, but that is free. Once you have the account, you can duplicate my template and paste it into your own Notion workspace.  Here is a screen shot of the template:

 

You can view the template by following this link. https://www.notion.so/cdc1bdaf557744dca4efe951002bb9f8?v=09e5ff9ad3bc45e5a6ec91521fa3403b

 

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WritersARC Organization Chart

In the graphic, you can see how the Writers and Authors Resource Center is organized.

The content is aimed at specific groups:

  • Fiction writers looking for help.
  • Authors struggling to get an understanding of self-publishing.
  • Authors trying to market their book, whether self-published or traditional published.

Not all the content in the graphic is yet available.  Additional material will be constantly added.  Visit the home page for more details and content links.

The Notion Website is an auxiliary website for the types of material not suitable for a WordPress site. Kanban style boards and databases are examples

 

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Writers and Authors Resource Center

I’ve been writing fiction for over twenty years, I’ve been self-publishing for more than ten and I’ve been lecturing for at least ten years.

During that time, I have gathered a lot of experience, and gained some expertise in fiction writing and publishing. I’ve also accumulated a lot of material relevant to fiction writing, self-publishing and book marketing.

I have often thought about creating a library of some sort and collect all his articles, lectures, books, videos and other material under on a website where writers and authors looking for help could find.
I’ve finally done it!

I created a separate section on his website for all this material. It’s called Writers & Authors Resource Center. The main page is at http://hankquense.org/wp/writers-and-authors-resource-center/. It has links to all the other pages.

Check it out and see if there is something you need.  You may want to bookmark this page because more content will soon be added.

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Webinars

I’ve started a new project: webinars.

 

Using the EZTalk website and software, I’ll be presenting live webinars about once a month.  The first topic is How to Self-publish and Market a Book.  It will be a free 2-part lecture.  The details are:

Part 1: June 23: 1:00PM  Click here to register

Part 2: June 25: 1:00PM Click here to register


Future webinars will cover:

Writing satire

Mind-mapping a novel

Converting a manuscript to an ebook

Book marketing fundamentals

and other topics

 

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Excellent Comprehensive Guide on Self-publishing and Book Marketing

My latest book How to Self-publish and Market a Book received a new five star review

How to Self-publish and Market a Book is available in both ebook and print editions.

Amazon

Barnes & Noble

Kobo

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Self-publishing Starter Kit

If you are unfamiliar with self-publishing, the Starter Kit will get you going in the right direction.

There are four lectures in the Kit:

  1. Self-publishing Mini-course: a discussion of issues on self-publishing
  2. Converting a Manuscript to an Ebook:  a manuscript must undergo significant revisions before it is ready to become an ebook
  3. Strategic Marketing Plans: all book marketing starts with a strategic plan
  4. Scams: the internet has many scam artists searching for inexperienced authors.  Learn some of their tricks

These four lectures have been developed and presented over the last few years and bundled together for the first time to address issues that are important to new self-publishers.

You can view the course by following this link: https://bit.ly/2OVOgjp

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Book Marketing Prioritization

So you’ve done some research on marketing your new book.  What you’ve found is a bewildering array of possibilities demanding an endless supply of money.

What ones should you use?  What ones should you ignore?  Obviously, not all marketing tasks are created equal, so the question comes down to this: What marketing tasks should you concentrate on?

Here is my answer to that question.  If you have limited time or money to spend on marketing, make sure you do the following:

  • Identify the customers for the book
  • Get a webpage
  • Develop a set of keywords
  • Write a book blurb 
  • Join Goodreads and request book reviews in the Goodreads group
  • Join LinkedIn and request book reviews in the LinkedIn groups
  • Write a short synopsis: 

A neat thing about this list is that, with the exception of the webpage, all these tasks are free.  All they require is the investment of your time.

Let’s talk briefly about each item. 

Identify the customers:  This isn’t as simple as it may initially appear.  For instance. if you wrote children’s book, you may assume the children will be your customers.  Well, you’re wrong.  Kids don’t have money of credit cards.  The customers for your book will be the parents, grandparents and family friends.  If your book is a romance, don’t try  to sell it to readers who like adventure stories.

Get a webpage: In the 21st century, people shop on line.  You need a webpage to showcase your books.  There are a number of choices and you’ll need to do some research on this issue.

Develop a set of keywords: When people shop on line they won’t use your name or book title in search boxes because your unknown (so far!).  The shoppers will use keywords like fantasy or adventure.  They will also use keyword strings like fantasy adventure or colonial romance. 

Write a book blurb: a book blurb and a short synopsis are not the same thing: they are two very different animals.  A book blurb is a marketing tool that will try to interest readers in the book, rather than retelling the story in a short synopsis.

Join Goodreads:  Once you sign up find the groups who specialize in reviews and post a request for your book

Join LinkedIn:  Same with LinkedIn.  Start an account and join a few groups.  Post a notice asking for reviews.

Write a short synopsis: Keep it to a single page.  Use it for blog posts.


 This material is extracted from my book How to Self-publish and Market a Book which has much more material on this issue. Here is the book blurb: 

Are you considering self-publishing your first book?  Naturally, you have questions and concerns.  This book has your answers.  It integrates both the publishing and the marketing to provide you with a complete project plan to market your book while you publish it.

The book is available at:

Amazon:  https://amzn.to/2Zbrx54

Barnes & Noble: https://bit.ly/2Y2rewE

Smashwords: https://www.smashwords.com/books/view/949789

Kobo: https://bit.ly/2ltLzbU

And other online book sellers

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Self-publishing Starter Kit

I’m looking for reviewers for my latest project.

Called the Self-publishing Starter Kit, the product is a bundle of three separate lectures: a self-publishing overview, a video on strategic market planning and a third on converting a manuscrpt to an ebook. What I’m interested in is getting reviews for the course which consists of the lecture bundle. It’s available at https://bit.ly/2lMHAHD and has a fee. If you’re interested in watching the lectures and writng a review (good or bad) let me know and I”ll get you into the course free by sending you a 100% discount coupon.

As a reward for participating, once the review is posted, I’ll send you a complimentary ebook copy of my new book How To Self-publish and Market a Book.

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