My book just received another 5-star review.
I’ll lead with a confession: I have had a book in the works for years. Other writers will laugh after reading that sentence. I will now confess further: Mr. Quense’s book has given me not only the confidence to get through my stagnant manuscript but the inspiration to actually feel as though getting it out there is entirely possible.
The author does an amazing job of giving authors (or future authors) a very approachable, comprehensive step-by-step manual in self-publishing. As I read through, I flagged so many portions that I decided I’d just have to have the book next to me and walk through each step because it was so incredibly pertinent.
I am thrilled that there is such a nuts-and-bolts book that literally walks (terrified) first-time authors who wish to self-publish from beginning to end (including marketing). This book is a gem! I really recommend this to anyone wishing to publish anything, not only a traditional novel…think research, collections, etc.
Here is the full review:
Hank Quense has done a very thorough job with this book, “How to Self-Publish and Market a Book.” He has made it simple to follow and not overwhelming for the average self-publisher. Don’t know how to start with Twitter? He breaks it down. Don’t know the difference between a packager and publisher? Don’t know what the average costs are? Quense knows that too.
It’s clear from reading this book that Quense knows what he’s talking about from personal experience, and the things he’s figured out along the way. Perfect for the newbie who isn’t looking to reinvent the wheel.
I recently read a self-published book by an acquaintance and am now wondering if she really checked all these boxes. Could she have had better results selling her book if she’d taken the time to put the books in hands of actual beta readers and not friends? Did she try to speed up the timeline? Did she tick all of the marketing boxes? Did she weigh the pros and cons of ebooks and hard copy?
If I ever get around to finishing the manuscript I have, I will be following the steps Quense outlines with a six-month timeline, to ensure the work is worth the effort.
I loved the information about how to get an ISBN, something I’ve never really understood. I also loved how he talked about websites and setting up blog tours to really get the most out of your book launch.
You can grab a copy at:
And all ebook seller web sites
Idea: Quense’s pitch with this book — an author who has self-published many books writing a guide to authors looking to self-publish their own — is sharply honed, and the resulting book offers exactly what its audience would be seeking. Quense anticipates the pitfalls and mistakes first-time self-publishers face, and he offers clear, concrete advice for avoiding them, bolstered by strong examples from his own career.
Prose: Quense’s prose is unfussy and direct, just what is needed for such a volume. He’s also to-the-point, never wandering off topic or attempting to pad the manuscript. Quense emphasizes the urgency of working on a manuscript with editors and sensitivity readers, and it’s clear on each polished page that he practices what he preaches.
Originality: There are certainly other how-to books surveying the same field, but what’s most original and helpful in Quense’s volume is its dedication to offering writers a clear step-by-step guide to their self-publishing journey. Quense organizes the volume chronologically, describing the tasks an author should attend to five months before publication, then four months before publication, and so forth. This approach is unique and helps prevent the task at hand from being overwhelming. Another factor separating Quense’s guide from other how-to books: Quense is frank about costs, and he makes no unrealistic promises about outcomes.
Execution: Quense is strong in explaining what self-published authors need to do and also demonstrating why these steps matter. Even authors averse to, say, establishing a social-media presence, are likely to find the advice here persuasive and manageable. Making it all “manageable” could be the book’s greatest strength — and it could only be improved in that regard with a more thorough table of contents or topic-driven index. The structure makes the book somewhat less accessible than it might be to authors who just want advice on one topic, like the difference between a publisher and packager or how to find an artist to design a cover.
Blurb: Concise and bursting with practical advice, How to Self-Publish and Market a Book delivers exactly what its title promises, with clear eyes and little fat.
The ebook is available from:
And other book sellers
There are four lectures in the Kit:
These four lectures have been developed and presented over the last few years and bundled together for the first time to address issues that are important to new self-publishers.
You can view the course by following this link: https://bit.ly/2OVOgjp
What ones should you use? What ones should you ignore? Obviously, not all marketing tasks are created equal, so the question comes down to this: What marketing tasks should you concentrate on?
Here is my answer to that question. If you have limited time or money to spend on marketing, make sure you do the following:
A neat thing about this list is that, with the exception of the webpage, all these tasks are free. All they require is the investment of your time.
Let’s talk briefly about each item.
Identify the customers: This isn’t as simple as it may initially appear. For instance. if you wrote children’s book, you may assume the children will be your customers. Well, you’re wrong. Kids don’t have money of credit cards. The customers for your book will be the parents, grandparents and family friends. If your book is a romance, don’t try to sell it to readers who like adventure stories.
Get a webpage: In the 21st century, people shop on line. You need a webpage to showcase your books. There are a number of choices and you’ll need to do some research on this issue.
Develop a set of keywords: When people shop on line they won’t use your name or book title in search boxes because your unknown (so far!). The shoppers will use keywords like fantasy or adventure. They will also use keyword strings like fantasy adventure or colonial romance.
Write a book blurb: a book blurb and a short synopsis are not the same thing: they are two very different animals. A book blurb is a marketing tool that will try to interest readers in the book, rather than retelling the story in a short synopsis.
Join Goodreads: Once you sign up find the groups who specialize in reviews and post a request for your book
Join LinkedIn: Same with LinkedIn. Start an account and join a few groups. Post a notice asking for reviews.
Write a short synopsis: Keep it to a single page. Use it for blog posts.
This material is extracted from my book How to Self-publish and Market a Book which has much more material on this issue. Here is the book blurb:
Are you considering self-publishing your first book? Naturally, you have questions and concerns. This book has your answers. It integrates both the publishing and the marketing to provide you with a complete project plan to market your book while you publish it.
The book is available at:
Barnes & Noble: https://bit.ly/2Y2rewE
And other online book sellers
Called the Self-publishing Starter Kit, the product is a bundle of three separate lectures: a self-publishing overview, a video on strategic market planning and a third on converting a manuscrpt to an ebook. What I’m interested in is getting reviews for the course which consists of the lecture bundle. It’s available at https://bit.ly/2lMHAHD and has a fee. If you’re interested in watching the lectures and writng a review (good or bad) let me know and I”ll get you into the course free by sending you a 100% discount coupon.
As a reward for participating, once the review is posted, I’ll send you a complimentary ebook copy of my new book How To Self-publish and Market a Book.
The problem with the current publishing and marketing books is that they treat publishing and marketing as two completely separate concerns. Their thinking seems to be, ‘after your book is published, grab a book on marketing, read it and start doing it‘. The reality of the publishing world is that the marketing has to be done in conjunction with the publishing. That means if you ignore the marketing until after you publish the book you’ve lost valuable marketing time.
Below is a link to an article about keywords. It’s taken from my new book How to Self-publish and Market a book.