For a new or would-be author, marketing is a vague, bewildering concept. It’s a daunting task that all authors must face. The scariest part about marketing is the plethora of choices and tactics that are possible. It’s like the author must cross a vast swampland without a map. And the swamp is filled with alligators otherwise known as scam artists. And then there are all the false paths and dead end. Book Marketing 101 is a route map through the swamp. It explains how to create a strategic marketing plan and gives details on 50 marketing tactics the author can deploy.