SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a popular way to analyze a situation in order to identify ways of improving the situation.
Whenever you start a new endeavor you face a learning curve. When you graduate from college and start a job, there’s a learning curve. Enter a trade school and you’ll be on a learning curve for the entire term. Want to take up knitting as a hobby? There’s a learning curve for that. So too with writing fiction or non-fiction. It has a learning curve. Self-publishing a book and book marketing also have learning curves.
That’s what this section of the website is about: the learning curves you face as your start out writing or publishing or marketing your book..
Books on writing don’t talk about the learning curve. It’s as if they assume you already know the learning curve exists, so they don’t bother to talk about what is involved with learning to write fiction and non-fiction. The same with books on publishing and marketing. Similarly, once your book is published, you own a business whether you want to or not. And you face still another learning curve on what to do with the new business.
The purpose of a SWOT analysis is to point out where you are as you begin on any of these activities for the first time. In that case, you are at the starting point of the learning curve.
This book isn’t meant to discourage you. Rather, it will roadmap the way forward using a SWOT analysis to give you a plan.
The main value of a SWOT analysis is to point out areas that can be worked on to improve the situation. It’s essential that you view the SWOT analysis in that light. Don’t take it as an insurmountable list of obstacles.
These SWOT analyses may not be an exact fit for your situation, but it will be pretty close. You can adjust them to satisfy your unique situation
SWOT charts consist of four separate areas and often look like the diagram shown here.
Two of the boxes are for external factors and two for internal. Two of the boxes are for positive factors and two are for negative.
The Strength quadrant is used to list those attributes and talents that are your strong points. Weakness are exactly that: your vulnerable areas. Opportunities are there to be exploited, if you can. Threat are areas that represent a danger to your and or your business.